Author: Gabriella

• 10/09/2022

  Italian GP Qualifying Analysis

  Qualifying in Italy was rather anti-climatic due to the multitude of penalties. However, it still provided some entertainment… Ferrari – A 17th pole position for Leclerc made all the sweeter by the fact it was at Ferrari’s home race. His 8th this year means he has had the most poles in a season for a…
• 10/09/2022

  Loyalty Cards: The unsung heroes of promotion…

  Many believe that promotion only extends to big budget adverts and discounts in the supermarket with many forgetting what for me is a marketing masterstroke: the loyalty card. It appears to be a win-win situation all round: the customer gets a discount and feels valued by the company whilst the company gets the holy grail…
• 09/09/2022

  Italian GP Practice Analysis

  Another home race weekend for Ferrari starts in a reasonably strong way… Ferrari – It seems that the special livery is doing Ferrari good thus far as Leclerc topped FP1 in a 1-2 whilst Sainz went fastest in FP2. Something tells me the rest of their weekend will not run as smoothly… Mercedes – A…
• 09/09/2022

  Red Bull and Porsche merger fails to reach suitable conclusion

  One of the major talking points of the 2022 Formula One season away from the track is the potential VW Group entries into the sport. An announcement had already been made that Audi would be entering the sport however there had been no news about Porsche until now. A statement from the German car manufacturers…
• 08/09/2022

  Energy Price Cap Announcement

  Two days into Liz Truss’ term as Prime Minister of the United Kingdom, her first major policy announcement has been made in the form of a new energy price cap of £2500 in response to the rising cost of energy. Before this announcement, Ofgem had set the energy price cap at a rate that would…
• 05/09/2022

  How controversy lead to Ryanair’s success…

  Ryanair, Europe’s most controversial airline. Founded by Michael O’Leary in 1984, the budget airline has spent most of its life disrupting the market and doing things peculiarly differently and maximising profit as a result. Some of the ideas that Ryanair pursued have subsequently been seen in a negative light but they are ingenious nonetheless. Ryanair…
• 04/09/2022

  Dutch GP Race Debrief

  The 2022 Dutch GP was a race decided mostly by a safety car, where have we heard that before? Regardless of the incidents it was a great race… Red Bull – A solid performance from the Milton Keynes-based outfit with the correct strategy securing Max the victory. Perez wasn’t quite on the same level with…
• 03/09/2022

  Dutch GP Qualifying Analysis

  A session with a few interruptions presented the result many expected… Red Bull – An unsurprising pole for Verstappen after he set a string of stunning laps. Perez crashed on the final lap bringing out the yellow flag and ruining many other people’s laps, he starts P5. Ferrari – A strong session for Ferrari with…
• 02/09/2022

  The curious case of Nike.

  Liking a business but not a brand… Nike, the biggest brand in the shoe market with 2021 revenue of $44.54 billion dollars. They are a business I really admire yet not a brand I actually like. I own a pair of their shoes and a Nike-branded Apple Watch strap yet I do not get excited…
• 02/09/2022

  How to survive (and thrive in) the cost of living crisis

  The cost of living crisis is crippling individuals and business across the world as inflation soars and wages are not moving up to match. More and more people are relying on foodbanks, more and more people are having to choose between heating and eating, more and more people are struggling. But there are steps you…