Category: Business
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The meteoric rise of Amazon and their prodigious promotion
Amazon, the company that offers everything from A to Z and has had a seemingly unstoppable rise from a garage with desks made from doors to the technology and E-commerce giant they are today. Their visionary founder Jeff Bezos made decisions early on in the company’s journey which led to them becoming a behemoth of…
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The interesting story of Ben & Jerry’s…
Ben & Jerry’s: the hippie ice cream brand owned by Unilever that came from humble origins founded by Ben Cohen and Jerry Greenfield that grew to be a business with sales over $936 million. Before writing this, they weren’t a brand I knew a great deal about but the more I researched them, the more…
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McDonald’s Marvellous Promotional Material
McDonald’s, the restaurant giant that earned $23.22 billion in revenue in 2021 as the world’s largest fast food chain. Their rise from San Bernardino, California to the global behemoth they are now has been meteoric and they wouldn’t have reached the dizzying heights they have without some canny promotion. For McDonald’s there are so many…
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Are supermarket copycats a good or bad thing?
For many years, the budget supermarkets of this world (Aldi and Lidl) have been known for ‘copying‘ other brands’ packaging and products in an attempt to convince customers to ditch their beloved brands for their cheaper products. In principle, this doesn’t sound the worst idea in the world: customers get an idea of what they…
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How Britain’s largest supermarket uses promotion
Tesco: Britain’s largest supermarket, a retailer that has existed for over 100 years, a business with over 7000 stores. Part of the reason why Tesco are so large and successful is their ingenious marketing strategies and promoting themselves in such a way that they have earned a place in many British people’s hearts. Advertising Tesco…
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Finance News Roundup
Recent times have been a period of significant financial change, costs for individuals and businesses have spiralled out of control and government intervention has been needed to reduce the impact on people. Firstly, today’s news of the Bank of England base rate hike. An increase of 0.5 percentage points to 2.25% which is a 14…
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The tale of the German discounters…
Aldi and Lidl, the two German discount supermarkets that have slowly but relentlessly taken over Europe and the rest of the world. Despite their names being recognisable across the globe, they both started out as small German grocery stores, here’s a brief history. Aldi Aldi, the company of two halves yet one name. The company(ies)…
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Red Bull’s Marketing Genius
Red Bull, the sweet fizzy beverage business founded by the late Dietrich Mateschitz in 1987, the business that resells what was a medicinal drink originally, the business that brings in $6.31 billion in revenue each year and the business that does an awful lot more than sell energy drinks. Red Bull’s marketing is quite frankly…
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Loyalty Cards: The unsung heroes of promotion…
Many believe that promotion only extends to big budget adverts and discounts in the supermarket with many forgetting what for me is a marketing masterstroke: the loyalty card. It appears to be a win-win situation all round: the customer gets a discount and feels valued by the company whilst the company gets the holy grail…
Money and More 