Category: Business
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The marketing magic of Coca-Cola
Coca-Cola, the worlds largest beverage company with revenues over $31.8 billion dollars who is synonymous with Christmastime due to the ubiquity of their ‘Holidays are Coming’ campaigns. Over the years, Coca-Cola have been heaving focused on their Christmas promotion to the point where many believe that the reason Santa wears red is because of Coca-Cola’s…
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The growing ethical concerns surrounding SHEIN
Shein: the international brand redefining the world of fast fashion, disrupting the market and earning revenues of $10 billion in the process. The online-only fashion retailer was founded in 2008 in Guangzhou, China by marketing specialist Chris Xu. In its original incarnation, Shein was a wedding dress retailer called SheInside; capitalising on low cost labour…
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Joules bought out of administration
Joules, the quintessentially British country fashion retailer founded in 1989 has been bought out on administration by founder Tom Joule and fashion retailer Next. The deal will result in changes for Joules with the closure of 19 stores and the loss of 113 jobs across the business while the ownership structure will change with Next…
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The story behind ‘Pepsi, Where’s my Jet?’
The world of marketing is confusing at times, it’s highly regulated in what can and can’t be said but most advertising requires the audience to take things with a pinch of salt and apply some common sense, but what happens when you take things literally? Someone who you could ask about taking advertising literally is…
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Top Five 2022 Christmas Adverts
It’s the most wonderful time of the year, the time when companies release the Christmas campaigns they’ve spent months planning and millions producing to the world and hope it doesn’t go down like a lead balloon. Most of those I’ve seen this year have been amazing and it has been very hard to whittle it…
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My five favourite Christmas Adverts
The most wonderful time of the year is upon us and that can mean only one thing…Christmas adverts! The time when businesses spend billions on big budget adverts to showcase who they are and what they stand for at this time of the year. Many people (including me) get very excited about Christmas adverts with…
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What does the Bank of England base rate rise mean for you?
The Bank of England’s Monetary Policy Committee has decided that the best course of action to support the economy is to rise the UK base rate to 3%. This equates to a 0.75 percentage point increase, the highest the UK has seen in a single announcement since 1989. Along with the rate announcement, the Bank…
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The dominance of Walmart (and a bit of Asda)
Walmart, the international retail conglomerate that shaped the face of US retail, creating the idea of a massive superstore as a go-to destination for all of your daily necessities. In the process, they made $572.8 billion in revenue last year (over five times that of Aldi) with over 10,500 stores across the world. Walmart are…
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Red Bull founder Dietrich Mateschitz sadly passes away
Visionary Red Bull co-founder Dietrich Mateschitz has sadly passed away. The 78 year-old died earlier today (October 22) after a long battle with cancer. Mateschitz was an incredible entrepreneur who capitalised on the Indonesian energy drink Krating Daeng after his travels as a toothpaste salesman took him to the Asian nation. His marketing genius led…
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