Author: Gabriella
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Honda e Review
The cars you love are personal to you, they may be the worst in the world to somebody else but they mean the world to you. One of my favourite cars for an inexplicable reason is the Honda e. I love cars but like most people who love cars some vehicles are just special –…
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Why does everyone hate on the BMW i3?
The BMW i3: a revolutionary electric car that was well before its time. Launched in 2013, BMW sold 250,000 units of this little car but although clever, it really wasn’t popular. The i3 was a technical tour de force with a full carbon fibre monocoque, wood-clad interior, suicide doors and other futuristic touches that set…
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Finance News Roundup
Recent times have been a period of significant financial change, costs for individuals and businesses have spiralled out of control and government intervention has been needed to reduce the impact on people. Firstly, today’s news of the Bank of England base rate hike. An increase of 0.5 percentage points to 2.25% which is a 14…
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Formula Three test for promising female talents
Abbi Pulling, Nerea Marti, Chloe Chambers and Hamda Al Qubaisi successfully completed a Formula Three test as part of their efforts to move up into the higher tier series. Marti was a last minute replacement for Tereza Babickova who was unable to complete the test due to a spinal injury. The women were invited by…
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Apple’s artful promotion…
Apple: the largest company in the world, the first company to have a valuation of a trillion dollars, the company most likely responsible for the device in your hand now. Apple are dominant, if you have not heard of Apple by now then you have been living under a very substantial rock for most of…
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Time for some market research…
I’m currently reasonably happy with how this website is performing but I do wonder if the branding of it isn’t quite right. As a result, I’ve decided that some market research is in order to give me a good idea of what everyone likes, what they don’t like and where we should go from here.…
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The tale of the German discounters…
Aldi and Lidl, the two German discount supermarkets that have slowly but relentlessly taken over Europe and the rest of the world. Despite their names being recognisable across the globe, they both started out as small German grocery stores, here’s a brief history. Aldi Aldi, the company of two halves yet one name. The company(ies)…
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Red Bull’s Marketing Genius
Red Bull, the sweet fizzy beverage business founded by the late Dietrich Mateschitz in 1987, the business that resells what was a medicinal drink originally, the business that brings in $6.31 billion in revenue each year and the business that does an awful lot more than sell energy drinks. Red Bull’s marketing is quite frankly…
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Italian GP Debrief
An uneventful race that ended under a safety car that provided a few interesting stories… Red Bull – An eleventh race win this season for Max Verstappen after he breezed through the field in the early stages of the race. Perez had tyre issues and could only manage P6. Ferrari – The home heroes has…
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Is range always everything in the world of EVs?
Range, at present it’s the be all and end all of electric cars, pretty much the sole deciding factor when buying an EV. If you make an EV with less than 200 miles of range, you’ve got little hope of selling loads. But why? The average commute in the UK is 7.9 miles, any EV…
Money and More 