Author: Gabriella
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A day of driver market news…
Months of intense speculation have culminated in a day with two announced confirming two of the most hotly debated seats on the 2023 F1 grid. Firstly, Alpine are having an all French (and all Normandy) lineup next year as they sign Pierre Gasly from AlphaTauri. This may cause some issues for the Alpine management through…
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McDonald’s Marvellous Promotional Material
McDonald’s, the restaurant giant that earned $23.22 billion in revenue in 2021 as the world’s largest fast food chain. Their rise from San Bernardino, California to the global behemoth they are now has been meteoric and they wouldn’t have reached the dizzying heights they have without some canny promotion. For McDonald’s there are so many…
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Are supermarket copycats a good or bad thing?
For many years, the budget supermarkets of this world (Aldi and Lidl) have been known for ‘copying‘ other brands’ packaging and products in an attempt to convince customers to ditch their beloved brands for their cheaper products. In principle, this doesn’t sound the worst idea in the world: customers get an idea of what they…
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Singapore GP Debrief
A long, long race with more incidents than you can count. Maylander certainly earned his money today in managing the mixed-up order… Red Bull – A second win of the season for Perez on a street track after superb management of the wet-dry race. Verstappen struggled at the start and throughout the race and came…
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What do we do about breaches of the Cost Cap?
It’s the talk of the Formula One community: who has breached the Cost Cap? Who hasn’t breached the Cost Cap? What do we do about those who have breached the Cost Cap? For those who have been living under a rock this weekend, there has been a great deal of speculation about the Cost Cap…
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Singapore GP Practice Analysis
My first Singapore GP sessions watched were very interesting, some excitement, a beautiful track and lots of things to talk about… Ferrari – A good start to the fly-aways with a 1-2 in FP2. Leclerc did suffer from brake issues but still managed to put in a time good enough for second. Mercedes – Surprisingly,…
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Month 1 Review
It’s now been a month of running my little website Motorsport and More and things have been going well. I’ve achieved the aims I set and have done rather well. Here’s my analysis of how I did it. In my first month of operation, I exceeded the expectations that I had set myself. My initial…
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How Britain’s largest supermarket uses promotion
Tesco: Britain’s largest supermarket, a retailer that has existed for over 100 years, a business with over 7000 stores. Part of the reason why Tesco are so large and successful is their ingenious marketing strategies and promoting themselves in such a way that they have earned a place in many British people’s hearts. Advertising Tesco…
