Author: Gabriella

• 24/12/2022

  2022 F1 season review

  As the year draws to a close, it’s probably a good time to reflect on the 2022 F1 season and the many events that happened which you may have forgotten. The 2022 season didn’t quite have the same tense excitement and climatic drama as last year however it was still a pretty decent F1 campaign.…
• 17/12/2022

  What’s behind Joules’ change of name?

  Joules, the decades old, quintessentially British country fashion brand was recently bought out of administration by a group of investors including founder Tom Joule and high street retailer Next. Following rescuing the brand from the fiscal precipice, the new owners have made the decision to reinvent the company as ‘The Harborough Hare Limited’ with this…
• 15/12/2022

  The marketing magic of Coca-Cola

  Coca-Cola, the worlds largest beverage company with revenues over $31.8 billion dollars who is synonymous with Christmastime due to the ubiquity of their ‘Holidays are Coming’ campaigns. Over the years, Coca-Cola have been heaving focused on their Christmas promotion to the point where many believe that the reason Santa wears red is because of Coca-Cola’s…
• 13/12/2022

  F1 Team Principal Silly Season

  In Formula One, team principals seem to have a rather stable position and don’t move about excessively, many have held their positions for a long time or had similar roles in the sport for years. However, this year, it appears that trend has been completely abandoned as four teams are embroiled in team principal silly…
• 12/12/2022

  That night in Abu Dhabi.

  A year ago today, I – like 108.7 million others – sat in shock and awe at the events that unfolded in the closing stages of the 2021 Abu Dhabi Grand Prix. As a Mercedes fan, I sat with tears running down my face wondering how one of the greatest seasons at the pinnacle of…
• 08/12/2022

  innocent’s Social Media Superpowers

  innocent: the healthy drinks company with revenues of over £400 million who created the trend for companies having an amusing tone of voice on social media and use it massively to their advantage. In the past, brand social media has been dreary, a mix of blatant corporate social responsibility posts, boring advertising and service announcements…
• 03/12/2022

  The growing ethical concerns surrounding SHEIN

  Shein: the international brand redefining the world of fast fashion, disrupting the market and earning revenues of $10 billion in the process. The online-only fashion retailer was founded in 2008 in Guangzhou, China by marketing specialist Chris Xu. In its original incarnation, Shein was a wedding dress retailer called SheInside; capitalising on low cost labour…
• 01/12/2022

  Joules bought out of administration

  Joules, the quintessentially British country fashion retailer founded in 1989 has been bought out on administration by founder Tom Joule and fashion retailer Next. The deal will result in changes for Joules with the closure of 19 stores and the loss of 113 jobs across the business while the ownership structure will change with Next…
• 26/11/2022

  The story behind ‘Pepsi, Where’s my Jet?’

  The world of marketing is confusing at times, it’s highly regulated in what can and can’t be said but most advertising requires the audience to take things with a pinch of salt and apply some common sense, but what happens when you take things literally? Someone who you could ask about taking advertising literally is…
• 20/11/2022

  Abu Dhabi GP Debrief

  The curtain fell on an exciting 2022 season however the final race wasn’t exactly the thriller it was last year. Red Bull – An utterly dominant race from Verstappen reflected the impeccable performances he has had all year as he clinched his 15th win. Perez lost out on second in the constructors after a two-stop…